Established in 2000, Meta Fusion is an award-winning design agency that is passionate about developing impactful creative solutions for its valued clients. With a combination of creativity and strategic thinking, Meta Fusion continues to cultivate an extensive portfolio of clients from different sectors encompassing property, banking, hospitality and retail. From annual reports and advertisements to corporate branding and commemorative books, Meta Fusion endeavours to create impactful designs that showcase their clients’ brand and key messaging effectively.
Meta Fusion began its operations in a small office in the Bugis area and is now housed in an expansive four-storey shophouse in the Tiong Bahru district. A fortuitous move as Tiong Bahru has since become a vibrant, trendy and bustling vicinity befitting an agency that continually seeks to stay current and dynamic. Under the leadership of CEO Francis Chua, the company has grown 7 times its original size.
Francis says, “Excellence, integrity, honesty, and mutual trust are values that we continue to inculcate in the company. These values guide us in our dealings with clients, colleagues and suppliers. We believe each individual deserves to be treated with dignity, whether it be an important client or a courier making deliveries. I am very grateful that so many talented and dedicated people have invested their efforts and energies into building up the Meta Fusion brand.”
In Singapore, creative agencies are highly competitive, making the hiring and retention of skilled staff essential. Meta Fusion strives to maintain a balance of youth and experience — nurturing dynamic young talent who contribute fresh ideas while engaging innovative older staff who offer value with their accrued knowledge, experience and expertise. With the dynamic collaboration of designers trained in the United States, Canada, Indonesia, Philippines, Malaysia and Singapore, Meta Fusion provides a melting pot for creative talent where “iron sharpens iron”. This blend of backgrounds creates a rich corporate culture that is fuelled by diverse perspectives and propelled by a shared vision.
Beyond the print media, Meta Fusion grew its interactive arm to cater to the growing requirements of clients in the area of digital media such as the creation of websites, microsites, motion graphics and other online services. Recently, one of their websites created for a prominent client garnered two top awards globally – Best Interactive Report (Asia-Pacific) as well as Best of Singapore at the prestigious ARC Awards International based in New York. Meta Fusion has consistently been awarded Best of Singapore for consecutive years as well as a Best of International prize for design excellence in both the print and digital media. To date, Meta Fusion has garnered an impressive 300 Creative Awards from a number of International Design Competitions.
“We really enjoy collaborating with a team that radiates positive energy! Meta Fusion’s work has repeatedly won Best Annual Report at the Singapore Corporate Awards. We are happy to have found a like-minded creative agency that breathes excellence in every way – design, layout and copy are top-notch. We ask a lot from them and they deliver much more!”, says Ignacio Carmelo Sison, CCO and CSO at Del Monte Pacific Ltd.
Robert Meyer, founder and former CEO of Halcyon Agri Corporation Ltd., shared, “Meta Fusion has impressed us from the very start, with their exceptionally polite and courteous way of dealing with us as a client and delivery of great work on time and at budget. Congratulations to Francis Chua and his team for developing a strong brand, and for remaining true to their core values as Meta Fusion grows from strength to strength.”
With the volatility of the global economy, remaining agile has been the key to the agency’s evolution as Meta Fusion strives to meet the demands of an ever-changing industry. Francis says, “Businesses have to be alert and agile in this age of relentless, rapid and uncertain change. The foresight to anticipate changes and the ability to adapt is critical to any company, big or small.”
Looking to the future, Meta Fusion will continue to provide clients with an array of meaningful design offerings to meet their respective industry’s evolving needs. With its fusion of creative expression and strategic vision, the agency is well-positioned to provide outstanding design services that seek to create greater value for its clients.
Francis adds, “I’m very grateful to be included in the list of Top Ten Inspiring Leaders in 2024. All said and done, I am thankful for the invaluable patronage of loyal clients, the commitment and concerted efforts of dedicated staff, the tenacious support from all our Meta Fusion families and above all, the amazing grace and provision of a loving God.”
Posted in CLF | Top 10 Inspiring CEOs of 2024, Francis Chua, Chief Executive Officer of Meta Fusion Profile