Cadence 3 stands out in the crowded marketing landscape by delivering solution-driven strategies that support clients across the entire marketing funnel, combined with deep expertise in innovative storytelling. Their unique approach transforms complex technical products into compelling, solution-focused narratives, creating impactful campaigns and experiences for today’s cutting-edge technologies. Unlike traditional agencies, Cadence 3’s team brings together marketing and production experts who understand both the technical and human elements of effective storytelling.
Under CEO & Creative Strategist, April Bricker's leadership, Cadence 3 is pioneering the use of AI and VR/AR technologies to create marketing experiences that drive real demand and measurable ROI. The company’s newly expanded production studio, evolved from its humble conference room beginnings, enables the team to meet growing client demand for digital content and in-person experiences, helping clients achieve up to three times their projected launch revenue.
Bricker's leadership style marries technical acumen with empathetic storytelling—a combination she credits to her unique background and family life. Married to a software engineer and leading a team of tech marketing experts, she bridges the gap between complex technical innovations and compelling human narratives. Her experience navigating diverse worlds, from technical marketing to multicultural family life, shapes Bricker's leadership philosophy. As a mother and CEO, she champions work-life integration rather than balance, demonstrating how modern leaders can embrace both personal and professional growth. Her approach to leadership, like her approach to fusion cooking, combines different elements to create something uniquely powerful.
Bricker is best characterized as a leader who is both resilient and innovative. The pandemic's threat to decimate her events-based marketing business in 2020 serves as proof of this. April Bricker skillfully made a bold decision during the pandemic, supporting a team seeking guidance in uncertain times. She tested her approach by transforming Cadence 3's conference room into a digital production studio powerhouse overnight. This pivot not only saved the company but propelled it to win 79 industry awards and revolutionize how tech companies tell their stories. As CEO and Creative Strategist of Cadence 3, Bricker's journey from crisis to innovation exemplifies the new breed of tech-savvy, adaptable leaders reshaping the evolving digital marketing landscape!
Cadence 3's client portfolio includes some of the biggest names in tech, with the company playing a pivotal role in launching groundbreaking products that have transformed industries. This led to a surge in engagement, a boost in sales, and a significant impact on the pipeline! Highlights include helping a major database company triple its projected revenue through innovative storytelling, generating over 500,000 qualified leads for a cloud computing client, and producing the Surface Hub 3 launch video, which garnered over 150,000 views. Their unique blend of expertise and creative storytelling across the marketing funnel positions Cadence 3 as a partner capable of translating complex technical details into relatable, engaging content!
Posted in CLF | Top 10 Inspiring CEOs of 2024, April Bricker, CEO & Creative Strategist of Cadence 3 Profile